Auditorul online

Zicem de multe ori faptul ca in Romania suntem cu mult in urma altora. Indiferent de domeniu. In multe domenii.
Ma intreb cati dintre cei care zic acest lucru chiar fac ceva pentru a scurta aceasta distanta.
Oamenii prin constructia lor au de foarte multe ori nevoie de exemple, de modele. Au nevoie de confirmari. Au nevoie ca cineva “bine vazut” sau cu experienta sa le spuna un lucru pe care ei il considera corect, firesc, bine de facut. Odata primita confirmarea parca e mai usor sa aplicam. Suntem mai usurati.
Asa ca astazi am sa transmit  tuturor contabililor, auditorilor, consultantilor faptul ca se poate. Se poate merge online. Mai mult decat cu un simplu website.
ACCA (adica cel mai mare si cel mai important, dupa parerea mea, organism de organizare si certificare a profesiei de audit si contabilitate la nivel global) a scris pe site de curand urmatorul articol:

An important part of growing the business, generating new leads, and engaging with new customers is networking. As a firm of modern proactive accountants, Rotherham Taylor is involved in both the traditional and online methods of networking.

We are involved in several networking business breakfast groups that meet every week at crazy o’clock in the morning. The ethos of these groups is givers gain and the build up of trust with potential prospects. It can take several months for tangible results to be seen.

I feel confident in inviting certain clients to these meetings, but I do gauge beforehand whether I feel it would be right for them or not. Certain business owners seem to take to this form of networking better than others.

Certain clients of mine are also very receptive to new online networking tools, whereas others would never even consider them. The clients that are using the online techniques tend to be the business owners aged under 40 and owners of creative businesses, such as web design, PR, marketing, or design agencies.

My view is that all businesses have to embrace social media in order to reach out to new markets. Rotherham Taylor is onTwitter and we have even started a Facebook page. I have a personal LinkedIn page and have started to see the real power of LinkedIn.com as a networking tool…

As a chartered certified accountant advising entrepreneurs I have no hesitation in inviting clients to the business breakfast meeting I attend every week, but I also recommend that they take a look at the new online tools. If they don’t their competitors will.